BCG in the City! BEAUTYCON NYC was a hit once again!

Today, 6,500 fans came together for the 3rd annual Beautycon Festival NYC. Held at Pier 36, the day long festival featured beauty panels, makeup tutorials, chatrooms, and meetups with some of the most influential online personalities (content creators) in the world.

Among this year’s attendees were:

Drew Barrymore, Bethany Mota, Ashley Graham, Kat Graham, Jordyn Woods, Kelly Rowland, Dascha Polanco, Niki and Gabi DeMartino, Skai Jackson, Estee Lalonde, Justine Skye, Nadia Aboulhosn, Shaun Ross, Angel Merino, EJ Johnson, Joe Zee, Zanna Roberts Rossi, Liliana Vazquez, Draya Michele, Skyler Samuels, Brendan Jordan, Sam and Nic Chapman, Skylar Diggins, Adam Saleh, Alli Simpson, Nicole Guerriero, and Austin & Aaron Rhodes.

“Once again our content creators have helped give this young generation an IRL (in real life) experience like no other,”
— said Moj Mahdara, CEO of Beautycon Media.

"Even though the world is increasingly digital, there is nothing like the community of a Beautycon Festival. Our audience is incredibly diverse and see beauty as an expression of creativity and power, rather than something they’re doing to conceal or make themselves feel better. It's inspiring to be in this room each year."


This year’s 55 brands transformed the festival floor into an interactive wonderland where guests got their hair braided at Redken’s Braid Bar and photo booth; tried Milani Cosmetics’ cult-favorite and limited-edition shades while stealing photo-opps with Italy’s hottest male models; received touch-ups at Soap and Glory’s GLAMTASTIC Beauty Boudoir; and got a head start on Halloween beauty looks with NYX Cosmetics’ on-site tutorials.


Drew Barrymore, actress, producer and founder of FLOWER Beauty who spoke during a Fireside Chat at this year’s Beautycon Festival NYC wore a flowing maxi dress by BCBG.

Header images by BCGMAG + additional images courtesy of BEAUTYCON